Privacy Policy
Effective Date: December 14, 2025
1. Introduction
SmartMetrics ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy comprehensively explains how we collect, use, store, and protect your information when you visit our website, create an account, use our agency management platform, make payments, and utilize our services.
2. Information We Collect
- Account Information: When you create an account, we collect your email address, name, password (encrypted), and optionally your company name. If you sign in with Google OAuth, we collect your Google account email and name.
- Payment Information: When you make a payment, we collect billing information including name, email address, company name, and payment method details. Payment card information is processed securely by Stripe and is not stored on our servers. We store payment transaction records and subscription information for billing and accounting purposes.
- Client and Project Data: We collect and store information about your clients, proposals, contracts, projects, and business relationships that you create or upload through our platform.
- Usage Data: Information automatically collected, such as IP address, browser type, pages visited, duration of visit, interaction details, device information, and access logs.
- Communication Data: We collect information from your communications with us, including support requests, feedback, and any information you provide when contacting us.
- Cookies and Tracking: We use cookies, server-side tracking, and similar technologies to maintain your session, enhance your browsing experience, analyze website performance, and measure the effectiveness of our services.
3. How We Use Your Information
We use your information to:
- Provide, maintain, and improve our agency management platform and services.
- Process payments, manage subscriptions, and handle billing.
- Create and manage your account, authenticate your identity, and secure your account.
- Store and manage your client data, proposals, contracts, and project information.
- Enable client portals and facilitate communication between you and your clients.
- Send you important account-related notifications, service updates, and billing information.
- Respond to your inquiries and provide customer support.
- Send marketing communications and newsletters (you may opt out anytime).
- Detect, prevent, and address technical issues, fraud, or security threats.
- Comply with legal obligations and enforce our terms of service.
- Conduct analysis to enhance our offerings and identify trends.
4. Sharing Your Information
We may share your information with third parties under the following circumstances:
- Payment Processors: We share payment information with Stripe to process payments, manage subscriptions, and handle billing. Stripe's use of your information is governed by their privacy policy.
- Service Providers: We may share information with trusted service providers who assist us in operating our platform, such as hosting providers, email services, and analytics services. These providers are contractually obligated to protect your information.
- Legal Requirements: We may disclose information if required by law, court order, or government regulation, or to protect our rights, property, or safety, or that of our users.
- Business Transfers: In connection with business transactions (mergers, acquisitions, or asset sales), we may transfer your information to the acquiring entity, with proper notice and confidentiality protections.
- With Your Consent: We may share information with third parties when you explicitly consent to such sharing.
We do not sell your personal information to third parties for their marketing purposes.
5. Data Security
We implement strict technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. These measures include:
- Encryption of data in transit using SSL/TLS protocols
- Encryption of sensitive data at rest
- Secure password hashing (bcrypt) for account credentials
- Access controls and authentication mechanisms
- Regular security audits and vulnerability assessments
- Secure payment processing through Stripe (we do not store payment card information)
- Limited access to personal data on a need-to-know basis
However, no internet-based transmission or electronic storage is entirely secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the security of your account credentials.
6. Data Retention and Deletion
We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:
- Account Information: Retained while your account is active and for a reasonable period after account closure to comply with legal obligations and resolve disputes.
- Payment Records: Retained for accounting and tax purposes as required by law (typically 7 years).
- Client and Project Data: Retained while your account is active. You may delete this data at any time through the platform.
- Usage Data: Retained for analytics and service improvement purposes, typically for up to 2 years.
Upon account deletion, we will delete or anonymize your personal information within 30-90 days, except where we are required to retain it for legal, accounting, or security purposes. You may request deletion of your account and data by contacting support@smartmetrics.com.
7. Your Data Protection Rights
You have rights, including:
- Access and rectify your personal information.
- Request deletion of your data.
- Restrict or object to data processing.
- Withdraw consent at any time.
Please contact us via the information provided below to exercise these rights.
8. Third-Party Links
Our website may include links to third-party websites. We are not responsible for their privacy practices; please review their policies separately.
9. Updates to This Policy
We reserve the right to update this Privacy Policy periodically. We will prominently notify you of significant changes via email or by posting the updated policy on our website homepage.
Contact Information
For questions or concerns regarding this Privacy Policy, please contact us:
- Email: support@smartmetrics.com
Thank you for trusting SmartMetrics.